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Bakery & Café Branding

A passion for baking, sharing and enjoying good bread.

Located in Monterrey, Mexico, A’ is an artisan bakery and café serving world-class bread, pastries, and entrees. The goal was to develop a brand identity as unique and versatile as their signature recipes. 

By exploring the phonetically spelled attributes used in the name and extend the identity of A’, a symbol-based design language was created that extended across digital and print platforms as well as the interior design – emphasizing the strength of the brand.