SEASON ANNOUNCEMENT campaign
Challenging perceptions and pushing boundaries in spaces and dance.
Charlotte Ballet is a world-class repertory dance ensemble that provides cutting-edge performances in North Carolina. The challenge was to create a campaign to announce their new performing arts season and new Artistic Director – from concept to final art.
Inspired by the staff and performer’s love for their city, we projected abstract imagery of different landmarks onto and around the dancers, allowing them to be fully immersed in the Queen City.