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On With Life

Meineke Car Care Centers

ADVERTISING CAMPAIGN

Taking care of your car shouldn’t take over your life.​

Meineke Car Care Centers is a franchise-based international automotive repair chain offering complete auto repair services.

The goal was to move the Meineke brand beyond the “simple car care” position and into one that focuses on the consumer’s life. This idea was turned into the brand mantra: “Taking care of your car shouldn’t take over your life” and drove this message home through the entire customer experience, from national TV to in-store posters, plus franchisee engagement and more.

Meineke